In this course, you'll learn how video campaigns can help you achieve your brand awareness goals. We'll cover how to create effective video campaigns, including best-practice and setup guidelines. You'll learn how to choose a buying strategy for optimal campaign performance, and how to track your campaigns.
By the end of the course, you'll be able to:
- Recognize if an awareness video campaign is right for your goals
- Set up your awareness video campaign and select the correct buying strategies
- Create effective in-stream and outstream banners
- Create reports to track your video campaigns