Identity is often talked about in digital advertising. But what is digital identity and why is it important?
This course will explore the role of identity in digital advertising. We'll go over essential concepts and how you can deal with changes in the industry.
Understand the importance of digital identity for advertising.
Understand key identity concepts, including: cookies, first-party IDs, unified IDs, and probabilistic and deterministic matching.
Explain how industry changes have impacted identity and presented challenges.
Recognize the value of first-party IDs.
