Optimize your campaign strategy with our new Campaign Planner, powered by Adform IQ. Discover how to use the Planner for forecasting and recommendations to create and activate campaign plans, while maintaining full control over the process.
We're continuously expanding, with new features coming in 2025 and beyond. Forecasting in the Planner currently supports CTR and eCPC, with more KPIs arriving in Q2 and later this year. Stay tuned for future releases that will help you plan and optimize your campaigns.
Drive Omnichannel Success with Campaign Planner
By the end of this course, you will be able to:
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Understand the Planner's role and how it improves campaign planning.
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Create a plan from your marketing brief or a past campaign.
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Activate channels and inventory using the Planner.
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Check campaign settings and use forecasts to validate your strategy.
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Adjust plans based on recommendations.
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Turn plans into active campaigns.
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Edit and manage plans.