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49 results returned

  • Optimize with Automated Budget Allocation

    In this course, we'll cover how automated budget allocation works and how you can use it to improve your workflow and optimize your advertising budget based on line item performance towards your KPIs.

    • Duration 6m
    • Rating 5.0
    • Intermediate

  • Optimize Line Items with Recommendations

    Campaign optimization improves the chances that your campaign wins auctions, serves impressions, and gets higher engagement. In this course, we’ll look at how to use Adform’s recommendations to optimize your programmatic line items.

    • Duration 15m
    • Rating 5.0

  • Understand ID Fusion Reporting

    By the end of this course, you'll be able to confidently explain the differences between standard and ID Fusion reporting. You'll learn how frequency is optimized and reported, and understand how conversions are attributed with ID Fusion. 

    • Duration 30m
    • Rating 4.5

  • Explore the Advantages of ID Fusion

    In this course, we'll uncover the power of ID Fusion. We'll explore the benefits of moving to first-party IDs, and explain how to set up your campaigns to work with first-party IDs. 

    • Duration 30m
    • Rating 5.0

  • A Beginner's Guide To Adtech

    Learning about digital advertising can be overwhelming because of industry-specific terminology and concepts. In this beginner course, we aim to help you understand the role of advertising technology in digital advertising.

    • Duration 1h
    • Rating 5.0
    • Beginner

  • Ad Serving Advanced

    This course is the perfect follow-on if you have completed Ad Serving Essentials. We will begin with direct line items before moving to upload and creating advanced ads. Next, you’ll learn about Rotators and finish with banners and tags.

    • Path
    • Duration 2.5h
    • Advanced

  • Adform Studio

    Learn how to create engaging ads for websites or apps using Adform's Creative Studio. Once you are familar with the tool, you will then learn to access and customize the banner HTML code. 

    • Path
    • Duration 40m
    • Rating 5.0
    • Beginner

  • Master Data

    In this short path, you will familiarize yourself with the benefits that Adform's Master Data services offer you. Learn how you can analyze customer behavior patterns at a transactional level, which can lead to better strategic business decisions.

    • Path
    • Duration 15m
    • Rating 5.0
    • Intermediate

  • DMP Essentials

    This short, yet informative path is fully dedicated to help you ace your basic DMP skills. Here you will learn how to build and edit a DMP audience and how to set up Destinations. 

    • Path
    • Duration 30m
    • Rating 4.0
    • Beginner

  • Ad Serving Essentials

    Here we will cover the Ad Serving foundations. You will learn how to set up campaigns, orders and line items, as well as manage their settings. Later, you will deep dive into banner and tag management topics. 

    • Path
    • Duration 1.7h
    • Rating 5.0
    • Beginner

  • Data Foundations

    This course will provide you with a foundation of knowledge for those less familiar with Data in a Programmatic Marketing world. 

    • Path
    • Duration 1h
    • Rating 3.0
    • Beginner

  • DSP Advanced

    We recommend this course if you have already finished DSP Essentials or if you feel confident using Adform's DSP. In this extensive course we will cover various topics, such as bid multipliers, video targeting, budget flights, and much more. 

    • Path
    • Duration 1.5h
    • Rating 5.0
    • Advanced

  • DSP Essentials

    This course is for beginners who are starting their journey in DSP programmatic skills. You will learn to confidently set up programmatic campaigns, line items, and optimize your campaign settings.

    • Path
    • Duration 2h
    • Beginner